How it works

Presence in, the right message out.

A Channel Cast device senses when someone is nearby and plays the most relevant audio spot — then reports every play in real time.

Front EntranceLive loop

1 · Sense

Presence detected

2 · Play

Spot triggered

3 · Match

Audience counted

4 · Measure

Play reported

The whole loop

Click a step. Watch it happen.

Hardware and software, explained together — click any step to see that exact moment come to life.

A weatherproof device with an AI sensor watches for presence on-site. When someone's nearby it's ready to play — processed on the device, privacy-first, no images stored.

Hardware

You upload, record, and organize your audio spots in the Channel Cast dashboard, then assign them to a device or an ad space — all from your browser.

Software

Your chosen spot is pushed to the cloud, queued and ready to sync to the right devices in seconds — no USB sticks, no site visits.

Software → Network

The spot lands on the devices at your booked ad space and plays the moment the sensor detects a real, present audience — the hardware and software working as one.

Hardware + Software
Sensing presence on-site
Audio library
Summer Sale · 15s
Weekend Promo · 20s
Store Hours · 10s
Deploying to the cloud
Playing at your ad space

The loop

Four steps, running continuously

Sense

A USB webcam (software vision) or PIR sensor detects presence at the space.

Play

The device plays the scheduled spot, respecting play windows and cooldowns.

Match

On vision devices, the spot is matched to how many people are nearby.

Measure

Every play is reported live — motion vs scheduled, by device and audience.

Vision device
Managed in dashboard
Deployed to cloud
Targeted to ad space

Setup

Online in about a minute

1

Add the device

Register it in the dashboard to get a claim code and a one-line install command.

2

Run one command

Paste the command into PowerShell on the mini-PC — it installs and connects automatically.

3

Send audio & go

Add spots from your library, set a schedule or motion mode, and it starts playing.

1Vision-activated audio device
2Audio files managed in the dashboard
3File deployed to the cloud
4Targeted to your specific ad space

Data flow

From one place to another

A spot managed in the dashboard lands on the devices at your ad space — in seconds.

SenseManageDeployTarget

Devices

Choose the sensing that fits

AI vision (USB webcam)

On-device computer vision counts who's present and enables audience-aware campaigns. Privacy-first — no images are stored or uploaded.

PIR motion sensor

A low-cost sensor triggers playback on any movement. Simple and inexpensive to deploy widely.

What you control

Full control from the dashboard

Content

Upload, record, and assign spots to any device or group.

Scheduling

Play windows, cooldowns, and per-device deployments.

Remote control

Volume, play/stop/next, power, and camera on/off — from anywhere.

Privacy

On-device sensing only; nothing about your visitors is stored.

Vision-activated audio deviceAudio files managed in the dashboardFile deployed to the cloudTargeted to your specific ad space

FAQ

Common questions

What hardware is required?

Any Windows mini-PC with a speaker, plus a USB webcam for motion/vision. Raspberry Pi support is on the roadmap.

Does it work offline?

Devices need internet to receive schedules and report plays, but cache audio locally to keep playing.

Is my audience recorded?

No. Vision runs on the device and produces only anonymous counts — never images or identities.

Can I run scheduled-only?

Yes. Motion is optional; a device can simply loop spots on a schedule.

See it in your space.

Set up a device or explore the marketplace.